Provence is a region in the south of France that many people traditionally associate with the aromas of lavender, fresh baguettes and tart wine. And the local markets are the heart of the region, reflecting its soul and rich history. Here you can find and learn everything: the culture of the region, its gastronomic specialties and even its artisanal traditions. Just as collectors appreciate 1983 quarter D value, travelers find something special in these markets that stays with them as a reminder of Provence.
Although this region is primarily known for its olive oil, its markets offer considerably more. So today, we would like to talk about what Provence is famous for besides oil, from delicacies to artisanal goods and even unexpected finds like ancient coins.
France’s Liquid Gold: Olive Oil
Did you know that France produces about 5.5 million liters of olive oil every year, of which more than 70% is produced in Provence. Olive oil is the symbol of Provence, which is world famous far beyond France. Oil production here has a long history: the first olive trees were planted as far back as ancient Rome, and today the region produces some of the highest quality oils in the world.
How to choose oil? Pay attention to details. In the Provence markets, you can find oil labeled AOP (Appellation d’Origine Protégée), which guarantees its origin and quality. At the same time, the flavor of the oil depends on the variety of olives and the method of production. For example:
- Oil from green olives has a fresh, herbal flavor with a bitterness.
- Oil made from ripe olives is milder and sweeter.
Tip: Taste the oil before you buy it. Many retailers offer tastings where you can try several varieties and compare their flavors.

Beyond Olive Oil: What Else to Try and Take Home
Cheeses and Sausages
Cheeses are the pride of France, and Provence is no exception. There are over 1,000 types of cheese in France, and many of them are easy to find in local markets. There you can easily see even rare varieties such as Tom de Provence (herb cheese), as well as fresh goat cheeses. Sausages are amazingly varied – with nuts, figs or Provencal spices.
Tip: It is better to buy cheese in the morning, when they are as fresh as possible. Do not forget to ask the seller how to store them. For example, it is recommended to store soft cheeses in paper rather than plastic so that they can breathe.
Fresh Fruits, Vegetables and Spices
The markets of Provence are a feast of freshness. In summer, you can find juicy peaches, figs and watermelons, and in fall, bright orange pumpkins and sweet grapes.
Provence herbs are a special pride of the region. Blends of rosemary, thyme, basil and sage can be found in almost every market.
Tip: Buy herbs in small bags – it is convenient for transportation and will make a great souvenir.
Wine and Liqueurs
Wine is another trademark of Provence. The region is famous for its rosé wines, and this type of wine makes up about 90% of the production. In the markets you will find products of both large wineries and small farms that do not export their wines, making them a real rarity.
Examples of the best wines of Provence
Wine | Wine Type | Characteristics | Average Price |
Bandol Rosé | Pink | Floral and fruity notes with a long aftertaste | 20–30 |
Côtes de Provence Blanc | White | Light, with notes of citrus and almonds | 12–18 |
Château Simone Rouge | Red | Rich and full-bodied, with aromas of spices and berries | 30–50 |
Tip: Many sellers offer tastings, so due to them you can choose a wine and learn more about the culture of the region.
The Soul of Provence: Creativity, History and Unique Finds
The local markets of Provence are like real open-air museums, where you can find both unique works of art and history, in addition to gastronomic delights.
Art and Handicrafts
Provence’s artisans are famous for their craftsmanship, passed down from generation to generation. Thus, in the market you can find fabrics with traditional patterns (bright prints with flowers, olives, lemons or geometric ornaments that are handmade). Such fabrics are used for tablecloths, napkins, curtains and other decorative items.
Wicker baskets made of willow branches or reeds are also an excellent choice, as they serve both only as a practical accessory for going to the market, and at the same time as a stylish decorative element.
Moreover, local markets are rich in handmade jewelry. Earrings, bracelets, rings and pendants made of local silver, wood or stones, decorated with lavender or other symbols of Provence are better to choose from the markets, here you will find the most colorful specimens.
Interesting fact: Traditional Provencal fabrics are known as “indiennes” (les indiennes). They first appeared in the region in the 17th century, when European traders began bringing cotton with colorful oriental patterns from India.

Antique Coins and Collectible Finds
The local markets of Provence are a paradise for food and craft lovers, as well as for people who are passionate about antiques and collectibles. In such markets, you can find real historical artifacts (including ancient coins that attract collectors from all over the world).
What can you find:
- Napoleon-era coins: often found in French markets, especially in regions rich in history.
- Regional coins: ancient money used only in the southern part of France before the unification of currencies.
- Medieval coins: if you’re lucky, you may find rare specimens depicting coats of arms or historical figures.
- Collector tokens: old tokens used as replacements for small coins, or tokens from fairs and markets.
Buying tip: Look for collectibles in smaller markets, as larger markets have more competition and antiques are often overpriced. Also, don’t hesitate to haggle. Many sellers are willing to lower the price if you show interest and courtesy. But before you buy a find, do not forget to check its authenticity: carefully examine the coin, its patina, stamp and weight. However, you can do it easier, just download the Coin ID Scanner app. You just need to take a picture of the coin, and the application will instantly provide information about its origin, date of issue and approximate value. This is convenient for experienced collectors and beginners alike.
What Else to Consider Before Visiting
Visiting the markets of Provence is an exciting adventure, and to make it as enjoyable as possible, there are a few things to consider.
The best time to visit is in the morning, between 7am and 10pm. At this time, the goods are fresh, there are fewer people, and the sellers are ready to chat. If you are looking for rarities, come to the opening, and for bargain prices – closer to the end of the day, when traders are more willing to reduce the cost.
Shopping is an integral and obligatory part of the culture. The French value politeness, so be sure to start a conversation with “Bonjour!”. Bargain kindly, and to get a discount, take several items from the same vendor.
For convenience, bring a cloth bag or wicker basket. This will save money and make shopping more comfortable. If you plan to buy perishable foods, bring a thermal bag or portable cooler.
A Place to Remember
Provence is the place to fill your bag with goods and memories. Each market here is a little theater where the aromas of spices, clinking wine glasses and smiling vendors create a unique atmosphere. You will take away not only cheeses, wines and artisanal treasures, but also a piece of the warmth and inspiration of this amazing region. And perhaps your next visit to the market will bring not only gastronomic discoveries, but also a real find – be it a rare coin or a moment that you will remember for a lifetime.